I designed a bus wrap for The Local Pacific Beach to capture the bar's laid-back yet energetic vibe. Using their signature bright color palette, the design blends beachy elements with the excitement of their nightlife. The other side, though temporary, was for Sing Dance Crawl, plastered in Americana elements and party people for the event. See more about SDC here. The challenge was to get viewers to capture the essence of either side whether they sped past the bus or saw it parked somewhere in San Diego. Keep an eye out—you might spot it!