Sing Dance Crawl (SDC) is a well-known annual Memorial Day event in downtown San Diego. Over 2,000 people crawl to donate to the Wingman foundation to celebrate those who served our country and what it means to be an American. This event is big, bold, and decked out in all things Americana. They asked for a rebrand in hopes to appeal to a fun younger crowd and a logo that resembled the presidential election, while still holding onto the SDC pride everyone knows and loves.